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Author

J. Vázquez-González

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Open access Sep 2026

Comunidades digitales y movimientos de masas en el mundial de desayunos de Ibai

This article analyzes the Breakfast World Cup organized by streamer Ibai Llanos as a mass phenomenon on social media. Through a quantitative, cross-sectional study of Ibai Llanos’s profiles on Instagram, YouTube, and TikTok, the research demonstrates a clear dominance of TikTok in terms of reach and virality, with some...

Carlos Sáenz-Torralba, J. Vázquez-González, María Fernández-Ossó Fuentes · 0 citations

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