Jacqueline Jevtich

The Professionalization of Social Media Influencing: Addressing Challenges, Building Support, and Establishing Legitimacy

Social media influencing has gained attention as a viable, and even lucrative, career path, particularly among Generation Z (Gen Z). Despite its growth, the influencer industry faces significant challenges, including lack of standardized practices, unequal pay, and psychological strains. Through qualitative methods, in...