BRIDGING THE CAPABILITY–ADOPTION GAP: A CONCEPTUAL FRAMEWORK FOR AI ADOPTION RESISTANCE AMONG MSMES IN GUJARAT, INDIA
Artificial Intelligence (AI) has emerged as a technology that can be applied in many areas, with the potential of revolutionizing the productivity, decision-making and competitiveness of Micro, Small and Medium Enterprises (MSMEs). However, the adoption of AI by MSMEs has been found to be less than by large enterprises...