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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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James Hocking

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Aug 2026

From ranking to representation: Why brand visibility in generative artificial intelligence is a go-to-market strategy

The rapid adoption of generative artificial intelligence (AI) systems as discovery interfaces is reshaping how brands are surfaced, evaluated and compared. Many organisations have approached this shift as ‘SEO 2.0’ (search engine optimisation), attempting to optimise for position within AI-generated responses. This pap...

James Hocking · 0 citations

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