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Jan-Erik Jaensson

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Review Open access Sep 2026

The Influence of Procedure Practices on Perceived Sustainable Consumer Behaviour in Tanzania: A Practice-Based Perspective in Selected Supermarkets in Dar es Salaam

This study examines the influence of procedure practices on perceived sustainable consumer behaviour (SCB) in the rapidly expanding formal retail sector of Dar es Salaam, Tanzania. Moving away from traditional individualistic psychological frameworks that struggle to bridge the consumer attitude-behaviour gap, this res...

Neserian Barakaeli, Sophia Mbura, Jan-Erik Jaensson · 0 citations

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