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Janet Muthimi

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Open access Sep 2026

Understanding Organizational Performance in Food Processing Firms in Nairobi City County, Kenya: Application of Competitive Benchmarking Strategies

Aim: The study aimed to determine the effect of competitive benchmarking strategies on the performance of food processing firms in Nairobi City County, Kenya, specifically focusing on strategic positioning, technology adoption, customer-centric strategy, and strategic alliances. Methods: A descriptive research design...

Joan W. Kimani, Janet Muthimi · 0 citations

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