This research investigates the implementation and effectiveness of Integrated Marketing Communication (IMC) for promoting Pawukon-based ethno-wellness tourism in Sidorejo Tourism Village, Indonesia. Using a mixed-methods approach, data were collected through tourist surveys, management interviews, and field observation...
Janitra Fullaroa Salsabil, Nurbaeti Nurbaeti, Saptarining Wulan et al.· ASEAN Journal on Hospitality...· 0 citations
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