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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Jay Sethuraman

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Preprint Sep 2026

Assortment and Procurement Design in Dual-Mode Content Platforms

We study assortment and procurement design for a digital content platform offering both ad-supported and subscription access. Users are heterogeneous in content preferences and ad tolerance and self-select between the two modes or an outside option. For a fixed common subscription price and ad load, the platform choose...

Garud Iyengar, Yuanzhe Ma, Jay Sethuraman · 0 citations

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