Open access
Sep 2026
Exploring the Rise of Franchisor Influencers: Strategic Implications and Emerging Themes
This study explores emerging trends in social media marketing strategies employed by franchisor influencers. Utilizing a qualitative, exploratory approach, the research involved in-depth interviews with 10 franchisor influencers, with data analyzed through thematic analysis and MAXQDA. The findings offer key insights f...
Christos Kelepouris, Emily Webster, Stephen P. Panczak et al.
· Small Business Institute Jou... · 0 citations