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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Jennifer Wehr Holt

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Review Open access Oct 2026

The AI Trust Gap: Consumer Perceptions of AI-Powered Digital Marketing

Artificial intelligence (AI) is increasingly used in digital marketing to personalize communications, recommend products, and automate customer interactions. Despite these capabilities, consumer trust in AI-powered marketing remains uncertain. This exploratory study examines consumer perceptions of AI-driven digital ma...

Jennifer Wehr Holt, Linh Nguyen · 0 citations

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