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Book Open access Aug 2026

Two-Stage Auctions with Bid Refinement for Online Advertising

To balance prediction accuracy and system latency, large-scale online ad auctions employ two-stage architectures. These systems first retrieve a candidate ads subset using coarse quality metrics before finalizing auction outcomes with refined metrics. However, existing implementations typically elicit user-specific bid...

Yidan Xing, Rui Guo, Yi-Xin Tao et al. · 0 citations
#artificial intelligence Preprint Aug 2026

Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?

This evaluation shows that while LLMs effectively uncover a substantial portion of implicitly-related touchpoints, significant room for improvement remains in their selection performance, and offers a new roadmap for transitioning conversion attribution from mechanical rule-matching to human-aligned semantic reasoning.

Jinqi Wu, Sishuo Chen, Zhangming Chan et al. · 0 citations

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