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Jigar Nagvadia

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Open access 2026

BRIDGING THE CAPABILITY–ADOPTION GAP: A CONCEPTUAL FRAMEWORK FOR AI ADOPTION RESISTANCE AMONG MSMES IN GUJARAT, INDIA

Artificial Intelligence (AI) has emerged as a technology that can be applied in many areas, with the potential of revolutionizing the productivity, decision-making and competitiveness of Micro, Small and Medium Enterprises (MSMEs). However, the adoption of AI by MSMEs has been found to be less than by large enterprises...

Jagruti Patni, Jigar Nagvadia · 0 citations

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