Dynamic Bidding for Sponsored Products: Value-Based Bid Scaling with Per-SKU Normalization
Wan-Chen Shao, Aditya Gadam, Dong-Yue Xie et al.
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Constrained Target-ROAS Bidding for Sponsored Products via Value-Based Bids and Feedback Control
Wan-Chen Shao, S. Kolbin, Kurt Zimmer et al.
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