CULTURAL LANDSCAPES OF CALLIGRAPHY: THE EVALUATION AND RECEPTION OF CAI XIANG’S ARTISTIC LEGACY IN THE SONG DYNASTY AND ITS INTERCULTURAL RESONANCE FOR GEOSITE-BASED TOURISM
This study examines how Cai Xiang’s calligraphic legacy, as encountered in Fujian’s cliff inscriptions and related geoheritage settings, shapes visitors’ historical-cultural identity, aesthetic perception, cultural pride, perceived authenticity, destination image, and heritage tourism intention. An exploratory cross-se...