Author

Jinhan Liu

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Review Open access 2026

Sentiment Analysis on Social Media Review Texts from the Perspective of Appraisal Theory: A Case Study of Tao Tao Ju Brand on Xiaohongshu

Theoretically, this study demonstrates the feasibility of an interdisciplinary "data-to-discourse" framework, while practically, it provides a precise diagnostic tool and strategic content suggestions for the digital transformation of heritage brands.

Jinhan Liu, Liang Ling · Media and Communication Rese... · 0 citations