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Jinjin Liu

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Open access Aug 2026

Word-of-Mouth Marketing in the Digital Age: Leveraging Short-Video Platforms for Rural Tourism Marketing

This study aims to identify the key destination-related factors associated with tourists’ revisit behavior in peri-urban rural areas within Chinese metropolitan regions in the context of short-video marketing, and to reveal the structural relationships and hierarchical characteristics among these factors. First, the LD...

Huanchen Tang, Jinjin Liu, Xiang-Bin Peng et al. · 0 citations

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