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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Jisha Miranda

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Oct 2026

AI VIRTUAL INFLUENCERS AND CONSUMER PURCHASE INTENTION: THE ROLE OF PERCEIVED AUTHENTICITY AND TRUST

Artificial intelligence (AI)-generated virtual influencers are increasingly being used by brands to promote products and interact with consumers through social media platforms. Although virtual influencers provide advantages such as consistency, scalability, creative flexibility, and greater brand control, questions re...

Jisha Miranda · 0 citations

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