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Open access Sep 2026

The Impulsive Buying in Southeast Asian E-commerce Platforms: A Comparative Analysis Focused on Consumers’ Construal Levels

This study investigates the key factors and decision-making processes influencing impulse buying behaviour among Southeast Asian consumers, focusing on digital consumption patterns, sociocultural influences, psychological drivers and technological enablers. Data were collected from 279 adult consumers in Malaysia with...

Jiwon Lee, Jeyoung Son, Dongjoo Lee · 0 citations

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