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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Joby John

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Aug 2026

The refined interaction value framework: advancing value co-creation in human–AI service systems in the AI-era

The R-IVF reframes interaction value as an adaptive, context-sensitive process rather than a fixed set of service attributes and contributes a conceptually grounded framework that clarifies how AI-enabled interactions may sustain, undermine, or reshape value over time.

E. Wang, Pierre R. Berthon, Joby John · 0 citations

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