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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Johanna Paula Avrilda

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Review Open access Sep 2026

The Influence of Shopee’s AI Chatbot Interactional Flow on Customer Loyalty Through Service Recovery Satisfaction Among Generation Z

This study aims to analyze the influence of Shopee's AI chatbot interactional flow on customer loyalty through service recovery satisfaction as a mediating variable among Generation Z consumers. The background of this study is driven by the prevalence of automated service failures in artificial intelligence-based custo...

Johanna Paula Avrilda, Fresha Kharisma · 0 citations

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