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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Johari Twaha Abdallah

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Review Open access Sep 2026

“Spreading the Good News Where It's Needed Most”: Understanding Pre-Adoption Crowdfunding Engagement Through Information Sharing in Emerging Markets

Purpose Crowdfunding adoption remains uneven in emerging markets characterized by low awareness, high uncertainty, and weak social trust. Prior research has focused on financial participation in mature ecosystems, overlooking how engagement begins in nascent contexts. This study conceptualizes crowdfunding information...

Prince Baah-Peprah, Johari Twaha Abdallah, Jovinary Kajuna · 0 citations

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