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Joyce Andrea Parada Gómez

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Open access Aug 2026

Algorithmic Personalization in Digital Marketing and Personal Data Protection: Legal Limits of Consent, Profiling, and Targeted Advertising

This article examines the legal boundaries of algorithmic personalization in digital marketing within the framework of the European Union's General Data Protection Regulation (GDPR), the ePrivacy Directive, and emerging regulatory instruments such as the Digital Services Act (DSA) and the Artificial Intelligence Act (A...

Gladys Gelves Suárez, Francisco Campines, Joyce Andrea Parada Gómez et al. · 0 citations

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