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Juan Antonio Marmolejo-Martín

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Motivation, Perception, Satisfaction and Commitment in Wine Tourism: Psychometric Validation of a Scale on the Montilla-Moriles Wine Route

Wine tourism has become a strategic tool for revitalising rural economies and promoting wine- producing regions, although significant gaps remain in the measurement of factors influencing visitor behaviour. The aim of this study was to validate a scale applied to the Montilla-Moriles Wine Route, a distinctive wine tour...

Inmaculada Jiménez-Manchado, Juan Antonio Marmolejo-Martín, Adriano Costa et al. · 0 citations

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