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Jun-Jie Mou

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Review Open access Oct 2026

Understanding the Factors Associated with Decisions for Intangible Cultural Heritage Products: A Sichuan Cultural-Tourism Integration Perspective Based on Cognition, Value Label, and Tourism Context

Against the strategic backdrop of China’s efforts to advance the deep integration of culture and tourism, intangible cultural heritage (ICH) has become an important vehicle for cultural preservation and market-oriented revitalization. However, ICH products often exhibit a structural supply–demand mismatch—commonly char...

Xu-Yang Shao, Jun-Jie Mou, Yi-Fei Luo et al. · 0 citations

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