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Juyon Lee

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Open access Sep 2026

Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology

Understanding of when anthropomorphic chatbots help versus harm consumers in service encounters is extended by integrating chatbot anthropomorphism, failure type, expectation disconfirmation, and recovery response within a single framework.

Juyon Lee, W. Chu, Rajat Roy · 0 citations

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