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K. B. Rajeswara Rao

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#software testing Open access Aug 2026

Customer Churn Prediction Using Machine Learning Models: A Comparative Study Using R Software

This study compared explainable machine learning models for predicting customer churn using the IBM Telco Customer Churn dataset in R and found Logistic Regression achieved the best performance, with an accuracy of 82.30% on this dataset.

Uppu Venkata Subbarao, Tedlapu Narayana Rao, Vantaku Bala et al. · 0 citations