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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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K. Deepthi

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Open access Sep 2026

Investment Pattern of Small Investors and Financial Advisory Services in India: An Empirical Study

Investment behaviour among small investors has changed considerably with increasing financial awareness, technological advancement, and the availability of diverse financial products. This study investigates the investment preferences of small investors and evaluates the contribution of financial advisory services to i...

K. Deepthi, M. Rajitha · 0 citations

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