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K. G. Zaragoza

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Conference Open access Oct 2026

Moral Framing in Election-Adjacent YouTube Content: The 2022 Philippine Presidential Campaign

The 2022 Philippine presidential race was the country's most digitally contested to date, with YouTube serving as a key venue for building, spreading, and challenging political and moral appeals. While scholars have examined official campaign materials, coordinated influencer networks, and disinformation ecosystems, th...

R. Cuario, Daniel Francisco P. Del Rosario, Danielle M. De Guzman et al. · 0 citations

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