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Author

K. Mehmood

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Open access Sep 2026

From Awareness to Ecosystemic Transformation: How Artificial Intelligence Enables Firms' Transition to a Circular Economy

Artificial intelligence (AI) has the potential to aid firms' transition toward a circular economy ( CE ). However, empirical research on how small and medium‐sized enterprises use AI to support this transition is limited. Using the Gioia methodology, we analyze 25 in‐depth, semi‐structured interviews with top man...

A. M. Tabas, J. M. Kansheba, C. N. Fubah et al. · 0 citations
Open access Aug 2026

Unleashing the Potential of Engaging Customers in Circular Economy Ecosystems: A Managerial Sensemaking Perspective

The circular economy has gained prominence among academics, practitioners, and policymakers, yet existing research largely adopts a firm-centric view, emphasizing business models and strategies, with limited attention to ecosystem-level dynamics. In particular, the role of customers within circular economy ecosystems (...

A. M. Tabas, M. Rehman, K. Mehmood et al. · 1 citation

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