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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

K. Nwosu

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Review Open access Sep 2026

Brand Image and Consumer Loyalty in Nigeria’s Table Water Industry

This study investigated the effect of brand image on consumer loyalty in Nigeria’s table water industry. In order to determine the relationship between brand image and consumer loyalty, brand image was proxy using brand awareness, perceived brand quality, brand association and brand identity while consumer loyalty was...

K. Nwosu · 0 citations
Review Open access Sep 2026

Effect of Artificial Intelligence and Digital Marketing on Performance of Small and Medium Enterprises in Nigeria

The study concludes that the use of artificial intelligence and digital marketing have enabled the performance of small and medium enterprises in Anambra State, Nigeria and recommends the need to investigate the barriers to AI adoption among SMEs.

K. Nwosu · 0 citations

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