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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

K. Susena

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Open access Oct 2026

Digital Capabilities and Green Local Brands Driving SME Competitive Advantage

The rapid development of digital technologies has transformed the competitive landscape of micro, small, and medium enterprises (MSMEs). Although e-commerce and social media platforms are widely adopted, many green MSMEs struggle to translate digital adoption into sustainable competitive advantage, particularly when di...

I. M. Madiarsa, Made Setini, I. N. Jiwa et al. · 0 citations
Open access Aug 2026

The Effect of Artificial Intelligence Literacy and Entrepreneurial Orientation on the Sustainability of MSMEs in Bengkulu City

It is implied that strengthening AI-based digital skills alongside an innovative, proactive, and risk-taking entrepreneurial mindset is essential for the long-term sustainability of MSMEs in Bengkulu City.

K. Susena, Nenden Restu Hidayah · 0 citations

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