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Ka-Tie-Wen-Wan Guo

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Review Open access Sep 2026

The Sustainable Fashion Paradox: Understanding the Gap Between Gen Z’s Climate Commitment and Their Fashion Consumption Behavior

Many Gen Z consumers claim to be concerned about climate change and supportive of sustainable consumption. Yet their actual fashion purchasing behavior is different as fast fashion remains their primary choice. This study explores this contradiction by asking to what extent Gen Z’s climate commitment influences their f...

Ka-Tie-Wen-Wan Guo · 0 citations

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