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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Kadambari P. G.

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Review Open access Sep 2026

PRE-PURCHASE BEHAVIOUR OF CONSUMERS IN DIGITAL ECOSYSTEM-A STUDY AMONG YOUTH

(This study examines the factors influencing consumers pre-purchasing behaviour in the digital ecosystem among youth in India. The rapid growth of digital technologies has transformed the way consumers search for information, compare alternatives, and make purchase decisions. Factors such as online reviews, social medi...

M. Joseph, Kadambari P. G. · 0 citations

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