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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Kamaran Abdalrahman Khoshnaw

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Open access Aug 2026

Artificial Intelligence-Based Customer Relationship Management (CRM) and Its Role in Customer Retention: Evidence from Retail Businesses in Sulaymaniyah

The incorporation of Artificial Intelligence (AI) in Customer Relationship Management (CRM) has become a revolutionary feature in enhancing customer retention, especially in competitive retail environments. This paper examines how AI-based CRM systems can be used to increase customer retention in retail companies in Su...

B. Othman, Alan Omar Qadir, Shwana Akoi et al. · 0 citations

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