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Open access Sep 2026

The Influence of Instagram Social Media Marketing and Brand Image on Purchasing Decisions at the Pro Lc Racing Team Workshop in South Tangerang

Digital marketing through Instagram is an important strategy for automotive service businesses, while brand image can influence consumer purchasing decisions. This study aims to analyze the influence of Instagram social media marketing and brand image partially or simultaneously on purchasing decisions at the Pro Lc Ra...

Mutia Dela Hardiyanti, Kamsidik · 0 citations

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