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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Karan Nilesh Radia

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Review Sep 2026

From altruism to sales performance: customer orientation and interaction ability as serial mediators in business markets

The study aims to examine how salespersons’ altruism (AL) affects customer orientation (Co.) and interaction ability, which shapes their sales performance (SP) in business-to-business (B2B) markets. Grounded in the broaden-and-build theory, it proposes that salespersons’ AL indirectly enhances their SP through a se...

Karan Nilesh Radia, Prabhat Yadav, Sridhar Guda · 0 citations

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