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Author

Katarína Čulková

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Review Open access Aug 2026

Generation Z Environmental Behavior in Tourism Purchasing Decisions: Evidence for Rural and Nature-Based Tourism

This study examines whether selected tourism preferences, sustainability-related attitudes, and motivational profiles differ between Generation Z and older respondents in Slovakia. A cross-sectional online questionnaire was administered between February and April 2026 using non-probability convenience sampling through...

L. Bednárová, Katarína Čulková, Dušan Kudelas · 0 citations

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