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Ke-Yao Yu

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Open access Oct 2026

Communication Strategies and Effects of Public Policy Advocacy on Social Media Platforms: A Mixed-Methods Analysis of Framing, Engagement, and Policy Influence

In this paper we examine the use of framing by advocacy organizations and government entities in social media to advance public policy goals and the effect of those strategies on different types of citizen response. We adopt a sequential explanatory mixed methods design by combining quantitative content analysis of a 2...

Ke-Yao Yu · 0 citations

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