Skip to content

Author

Kevin Lievius

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Conference Aug 2026

The Mediating Role of Brand Trust Between Sustainability Perception, Brand Attitude, and Premium Pricing in Indonesian E-Commerce: A PLS-SEM Approach

Price competition in digital marketplaces has intensified the need for brands to justify premium pricing beyond product features alone. While sustainability has emerged as a key differentiator, empirical evidence on whether sustainability perception directly drives premium pricing remains inconclusive. This study integ...

Kevin Lievius, Arden Davinci Aldiawan, A. Syamil · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.