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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Keyonne Jakonda

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Review Open access Sep 2026

TYPOGRAPHY AND FONT DESIGN IN ADVERTISING: THEIR INFLUENCE ON VISUAL COMMUNICATION, CONSUMER PERCEPTION, AND BRAND IDENTITY

Typography is one of the most influential yet frequently underestimated elements of advertising communication. Beyond presenting verbal information, typography contributes to the visual, emotional, psychological, and symbolic dimensions through which consumers interpret advertisements and brands. This paper examines th...

M. Roberts, Keyonne Jakonda, Ubam Suleiman Ibrahim · 0 citations
#diffusion models Review Open access Sep 2026

Virtual Reality (VR) and Augmented Reality (AR) in Nigeria's Graphic Design Industry: An Evaluation of Adoption, Creative Innovation, Challenges, and Future Prospects

Virtual Reality (VR) and Augmented Reality (AR) are transforming the global graphic design industry by enabling immersive, interactive, and user-centred visual communication. These technologies have gained widespread application in advertising, branding, education, product visualization, entertainment, and digital mark...

M. Roberts, Keyonne Jakonda · 0 citations

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