Khaled El-Manawi El-Houderi

The Impact of Social Media platforms on Libyan Consumer's Purchasing Decisions – A Filed Study on a Sample of Consumers in the city of Sebha.

This research aims to highlight the impact of social media platforms on the purchasing decisions of Libyan consumers and to understand this impact across the stages of purchase evaluation, The research population consisted of all social media users in the city of Sebha. A questionnaire was used as the data collection t...