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Khayrat Ayyad

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#explainable ai Review Sep 2026

Governing artificial intelligence in strategic communication: institutional enablement and communication effectiveness in digitally mediated environments

A socio-technical, governance-centered model examining how AI professional competency, organizational AI support, perceived value of AI and perceived AI-related risk relate to communication effectiveness among public relations professionals in the United Arab Emirates concludes that institutional enablement is the prin...

Khayrat Ayyad, A. F. Radwan · 0 citations

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