Skip to content

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Oct 2026

More, shorter, newer? How monetization reshapes creator strategy on YouTube Shorts

This study examines the causal impact of YouTube Shorts' ad-revenue sharing policy on creator production strategies in the short-form video creator economy. Using 36,507 videos from 342 top global channels, we employ a regression discontinuity in time design. Computer vision techniques measure four attribute...

Soonjae Kwon, Kitae Kim, Sung-Hyuk Park · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.