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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Kumar Gaurav

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Review Open access Oct 2026

Transaction Assurance and Digital Promotion in Online Retail: Implications for Small Enterprise Development

Digital promotion can extend an enterprise’s reach, but participation in online markets also depends on customer confidence in payment, seller performance and fulfilment. This article examines how promotional exposure and perceived transaction security relate to consumer evaluations, and develops implications for small...

Kumar Gaurav, Pratik Biswas · 0 citations

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