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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Kun-Ning Huang

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Review Open access Sep 2026

The Impact of Source Credibility of Live-Streaming Celebrities on Consumers’ Impulse Buying Behavior in Live E-Commerce: A Stimulus-Organism-Response Perspective

The study uses the Stimulus-Organism-Response Model to examine how live celebrity source credibility affects consumers' impulse buying behavior in live streaming e-commerce. The study treats the trustworthiness, expertise, and attractiveness of live celebrities as external stimuli, parasocial interaction and flow state...

Kun-Ning Huang · 0 citations

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