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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Kwang-Bong Seo

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Review Aug 2026

An Analysis of the Relationship Between Customer Satisfaction, Trust, and Price Sensitivity Among Pilates Participants

The purpose of this study is to investigate the relationship among customer satisfaction, trust, and price sensitivity among Pilates participants. An online survey was conducted with 250 Pilates participants, and the collected data were analyzed using SPSS and AMOS to perform confirmatory factor analysis, reliability a...

Jee-Hoon Han, Kwang-Bong Seo · 0 citations

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