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Review Open access Dec 2026

GENERATION Z’S ATTITUDES AND SOFT SKILLS SET TO GREEN HOTELS AND SUSTAINABILITY ON THE BASIS OF A HUNGARIAN EMPIRICAL STUDY

Generation Z, encompassing individuals born between the mid-1990s and early 2010s, is emerging in shaping the future of sustainable tourism. Characterized by their digital fluency, social consciousness, and environmental awareness, Generation Z's preferences and behaviours are influencing various sectors, notably touri...

Erika Varga, L. Dávid, T. Juhász · 0 citations

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