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L. Gurusinga

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Open access Oct 2026

Digital Marketing, Fintech Literacy, Financial Management, and Income Growth among Student Entrepreneurs

Student entrepreneurship has become increasingly intertwined with digital platforms and technology-enabled financial services, making digital and financial capabilities potentially important for sustaining business income. This study examined the relationships between digital marketing, fintech literacy, financial mana...

Andreas Aldo, L. Gurusinga, Yusnaini Yusnaini · 0 citations

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