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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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L. Hollebeek

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Review Open access Jul 2026

Credibility and consumer-based brand equity: A multidimensional ‘between-within’ perspective in low involvement settings

This study adopts a multidimensional ‘between-within’ perspective of credibility to investigate the impact of celebrity credibility on consumer-based brand equity (CBBE) and the mediating role of brand credibility in this relationship, with each construct conceptualized and operationalized as multidimensional. To do so...

Thusyanthy Lavan, Weng Marc Lim, P. G. S. Amila Jayarathne et al. · 0 citations

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