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Author

L. J. Jati

2 papers indexed here

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Open access Sep 2026

The Effect of Social Media Marketing, Brand Image, and Price on Purchase Decisions among Generation Z Consumers

This study aims to analyze the effect of Social Media Marketing, Brand Image, and Price on Purchase Decisions among Generation Z consumers at Unics Vape Indonesia, Ampenan Branch, Mataram. This research employed a quantitative approach. The population consisted of consumers who had purchased vape products at Unics Vape...

Muhamad Ramzi Yansyah, L. J. Jati, Ika Yuliana et al. · 0 citations
Open access Sep 2026

The Effects of Customer Experience, Price, and Promotion on Consumer Satisfaction with Maxim Online Transportation Services in Mataram City

ABSTRACT The study purpose was to examine the effect of customer experience, price, and promotion on consumer satisfaction with Maxim online transportation services in Mataram City. The study was motivated by the importance of consumer satisfaction in the increasingly competitive online transportation service industry...

Suryadi Suryadi, L. J. Jati, Arwin Yafi Rahmatullah et al. · 0 citations

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